Social Media Marketing For A Mortgage Broker

Marketing through social media has gained reputation by many companies who have benefited in terms of building their brand and gaining new clients. It should be the same case for a mortgage broker since every industry has an opportunity to gain. This is something you need to invest a good amount of time and energy on if you want to reach your goal of making money as a mortgage broker.

According to a study by social media Examiner, about 97% of the marketers use social media but 85% of them don’t know which tools to use. In case you’re in the category, here are steps to use social media marketing for a mortgage broker.


Set goals and objective

Before undertaking any activity establish objectives and goals. What are the expectations when using social media for marketing? Understanding this will encourage focus towards the goal. Moreover, it will be easier to understand which of the platforms will help in achieving the stated goals. Remember the social media platforms work differently and thus may achieve different results.


Identify your audience

The ability to identify the right audience for the mortgage business is the most crucial for success. It will determine the response and conversion rate. The best part about the use of the platforms, especially Facebook, is the ability to differentiate the audience using set criteria. For example, separating audiences by age, location, hobbies, and interests. The identification of the audience makes the content sent targeted getting you closer to achieving the objectives.


Get own content

There are different types of content utilized in social media. It includes the use of text, pictures, videos, and links. What’s more, the reception of the different content is different with visual content being more popular.

The key thing to remember is that the content should be informative and appealing to the audience. Also, it should be all-rounded and not only focus on promoting the mortgage broking business. It is advisable to link useful content from the website so as to divert and grow traffic. The information shared should be as original as possible to gain credibility as a mortgage broker.


Monitoring and optimization

Constantly monitor the pages and respond to client questions, compliments and concerns. It builds trust and shows reliability. Aside from responding to clients, monitor what social media platforms are working for you and optimize to further improve the results.

With the ability to automate many of the processes such as posting content, take advantage of the options to save time and resources.



Ways of doing things especially in the social media world keeps on changing. Continuous learning on what works, the different types of content, posting time and modes of interaction is crucial to benefit maximally. Furthermore, engage other mortgage brokers on the platforms and learn what is working for them.



Social media marketing for a mortgage broker is important since it has the potential to increase exposure, grow the brand and get more clients. However, to make the mode of marketing a success, know the steps to take. The above tips will help any mortgage broker to successfully market themselves.